Chillax.it — the word people use when they arrive

chillax.it

Chill plus relax: one word that made it into the dictionary and needs no translation anywhere. A finished consumer brand for a beach club, a spa or wellness format, a lounge bar or a soft drinks line, beachwear or a slow travel platform: short, warm and instantly readable on a sign, a can or an app icon, with web history back to 2014. Finding a consumer name this friendly and this free of baggage is the hard part of any launch.